Coco Chanel Quotes

Coco Chanel, 1920.

Coco Chanel (1883-1971) was a fashion designer, best remembered for co-inventing the "Little Black Dress" and making stylish clothes more practical. Chanel's styles borrowed elements from menswear, street and lower-class fashion, without losing any of their elegance or charm.

Chanel was one of the first "modern women" and a successful entrepreneur. She never married, though she carried on high profile affairs with men like Igor Stravinsky and the Duke of Westminster. When asked why she didn't marry the Duke, she explained "There have been several Duchesses of Westminster. There is only one Chanel." So true.


Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.

A woman has the age she deserves.

I don't understand how a woman can leave the house without fixing herself up a little - if only out of politeness. And then, you never know, maybe that's the day she has a date with destiny. And it's best to be as pretty as possible for destiny.

One can get used to ugliness, but never to negligence.

The best color in the whole world, is the one that looks good, on you!


Elegance is refusal.

Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future.

Elegance does not consist in putting on a new dress.

An elegant woman should be able to do her marketing without making housewives laugh. Those who laugh are always right.

Find out how Coco Chanel co-invented The Little Black Dress.

Adornment, what a science! Beauty, what a weapon! Modesty, what elegance!


Coco Chanel.

Fashion is not simply a matter of clothes. Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.

Fashion has two purposes: comfort and love. Beauty comes when fashion succeeds.

Nothing goes out of fashion sooner than a long dress with a very low neck.

Fashion has become a joke. The designers have forgotten that there are women inside the dresses. Most women dress for men and want to be admired. But they must also be able to move, to get into a car without bursting their seams! Clothes must have a natural shape.

Fashion fades, only style remains the same.

In fashion, you know you have succeeded when there is an element of upset.

Fashion is architecture: it is a matter of proportions.

Fashion is made to become unfashionable.

It is the unseen, unforgettable, ultimate accessory of fashion that heralds your arrival and prolongs your departure.

Why am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: 'One must not hide that!' Then someone tells you: 'The shoulder is on the back'. I have never seen women with shoulders on their backs.

A fashion that does not reach the streets is not a fashion.

Learn the difference between style and fashion.


The most courageous act is still to think for yourself. Aloud.

Material things aside, we need no advice but approval.

Guilt is perhaps the most painful companion of death.

True generosity means accepting ingratitude.

If you were born without wings, do nothing to prevent their growing.

Since everything is in our heads, we had better not lose them.

I invented my life by taking for granted that everything I did not like would have an opposite, which I would like.

A women who doesn't wear perfume has no future.

One can get used to ugliness, but never to negligence.

Great loves too must be endured.

Don't spend time beating on a wall, hoping to transform it into a door.

How many cares one loses when one decides not to be something but to be someone.


Luxury is a necessity that begins where necessity ends.

I love luxury. And luxury lies not in richness and ornateness but in the absence of vulgarity. Vulgarity is the ugliest word in our language. I stay in the game to fight it.

Luxury must be comfortable, otherwise it is not luxury.

Some people think luxury is the opposite of poverty. It is not. It is the opposite of vulgarity.

There are people who have money and people who are rich.


Coco Chanel and Jean Cocteau.

As long as you know men are like children, you know everything.

If a man talks bad about all women, it usually means he was burned by one woman.

Wherever one wants to be kissed.
––response to a young woman who asked her "where one should wear perfume?"


Dress shabbily and they remember the dress; dress impeccably and they remember the woman.

In order to be irreplaceable one must always be different.

Innovation! One cannot be forever innovating. I want to create classics.

A woman is closest to being naked when she is well dressed.

A style does not go out of style as long as it adapts itself to its period. When there is an incompatibility between the style and a certain state of mind, it is never the style that triumphs.

Look for the woman in the dress. If there is no woman, there is no dress.

A dress is not a dressing. It is made to be worn. One wears clothes with the shoulders. A dress should hang from the shoulders.

Scheherezade is easy; a little black dress is difficult.

A beautiful dress may look beautiful on a hanger, but that means nothing. It must be seen on the shoulders, with the movement of the arms, the legs, and the waist.


When I can no longer create anything, I'll be done for.

There is no time for cut-and-dried monotony. There is time for work, and time for love. That leaves no other time.

Those who create are rare; those who cannot are numerous. Therefore, the latter are stronger.

Success is often achieved by those who don't know that failure is inevitable.

I've never done anything by halves.

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